Wines and Spirits

Global Market Review Of World Whiskies - Forecasts To 2014

Global market review of world whiskies - forecasts to 2014 The non-Scotch whisk(e)y market тЂ“ chiefly comprising Irish, American, Canadian, Indian and Japanese whiskies тЂ“ is one of the largest growth areas of the global wine and spirits industry. The performance of the three most international non-Scotch whisk(e)y categories тЂ“ US, Canadian and Irish тЂ“ has been more varied. Irish whiskey is currently the most rapidly rising of the three, accelerating at an impressive rate and rising by 8% CAGR between 2003 and 2008 to reach 4.46m cases. ( http://www.bharatbook.com/detail.asp?id=132330&rt=Global-market-review-of-world-whiskies-forecasts-to-2014.html ) The real reason for optimism in Irish whiskey is the development of the US market where sales surpassed 1m cases for the first time in 2008. Irish whiskey remained among the fastest growing categories in 2009 despite the economic crisis. Much of this has been driven by Jameson, which has a premium price positioning in the US. There is a sense that both the brand and category is at the beginning of what could be explosive long-term growth in this lucrative market. Diageo is also very strong in the US and it is only a matter of time before it uses that distribution clout to establish Bushmills to a greater extent. The significantly larger US whiskey category is also enjoying a period of steady growth, with volumes rising by 2% CAGR between 2003 and 2008 to reach 29.4m cases. Non-Scotch whiskies tend to be more mixable than Scotch because they are unpeated. Bourbon, in particular, has a sweeter product profile and tends to mix well with cola. This is an important consideration at a time when cocktail consumption is growing around the world. With over 70 data tables providing brand consumption volumes across all major markets, plus interviews with the leading brand owners, this report is essential reading for anyone involved in this developing sector of the international spirits industry. The report begins with Chapter 1 Executive summary, then provides a market overview in Chapter 2 Scope of the market.Chapter 3 Industry structure Chapter 4 The markets Chapter 5 The companies To know more and to buy a copy of your report feel free to visit : http://www.bharatbook.com/detail.asp?id=132330&rt=Global-market-review-of-world-whiskies-forecasts-to-2014.html Or Contact us at : Bharat Book Bureau Tel: +91 22 27578668 Fax: +91 22 27579131 Email: info@bharatbook.com Website: www.bharatbook.com Blog: http://bharatbookresearch.blogspot.com Follow us on twitter: http://twitter.com/3bbharatbook

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