Wines and Spirits

Great Opportunities for Chinese Beer Industry

www.shcri.com - Since the 1990s, Chinese beer industry begins to develop rapidly. Chinese beer production and consumption per capita have been increased significantly. From 2003 to 2007, all economic indicators in Chinese beer industry saw increase: the beer production was raised by 14.26 million kiloliters with the growth rate of 56.9%; the sales revenue was increased by RMB 45.52 billion with the growth rate of 88.6%; the tax went up by RMB 4.704 billion with the growth rate of 47.7%; the profit was raised by RMB 3.583 billion with the growth rate of 137.8%. В  From January to November of 2007, the total industrial output value, product sales revenue and profit of Chinese beer producers (above designated size) amounted to RMB 95.444527 billion, RMB 91.098629 billion and RMB 5.814904 billion, rising by 17.54% YOY, 16.30% YOY and 21.01% YOY respectively. В  From January to August of 2008, the total industrial output value, product sales revenue and profit of Chinese beer producers (above designated size) came up to RMB 79.466673 billion, RMB 78.209671 billion and RMB 4.657958 billion, growing by 12.90% YOY, 16.00% YOY and 4.21% YOY separately. В  В  There are huge potentials for Chinese beer consumption. Globally, the beer consumption per capita in developed countries grows slowly while the beer demand volume and production growth rates in economically fast growing areas such as East Europe and China are much higher than the international level. The growth rate is 3% higher than that in developed countries. Chinese beer consumption is featured with regional imbalance. The development route of Chinese beer industry is basically in accordance with that of the global beer industry, transferring from developed areas to undeveloped areas. The regional imbalance also provides opportunities for beer enterprises to occupy more market shares as well as growth space for the beer industry. Presently, beer enterprises concentrate in the development of undeveloped areas. В  With the improvement of residential consumption level, the high-end and middle-end beer market, especially the middle-end beer market develops quite rapidly. However, over 90% beer of most Chinese beer enterprises is low-end beer. Except a few national beer brands such as Tsingtao Brewery and Yanjing Beer with definite positioning, most of Chinese beer brands stay in the development stage with indistinct positioning. Thus, beer enterprises must build their brands. With the strengthening of brand influence, more enterprises will value the development of their brands. In the following years, Chinese beer industry will still receive favorable development opportunities. The sustainable and high-speed development of Chinese national economy and the improvement of the urbanization level will provide gigantic demand space for the industry; those important development strategies such as the Development of the West Regions, rejuvenation of old industrial bases and building a new socialist countryside will bring new development opportunities for the beer industry; the acceleration of the global economy and regional economy integration process will promote Chinese beer industry to allocate resources and expand markets in a wider range. In the future, the prospect of Chinese beer industry remains optimistic. With the improvement of residential living standard and the strengthening of health awareness, the demands for beer will be raised exceedingly. Chinese governmental policies including the RMB 4 trillion stimulus package will definitely drive the development of Chinese beer industry. В  The report mainly focuses on 1 General Situation of Chinese Beer Industry 2 Supply Demand in Chinese Beer Industry 3 Competition in Chinese Beer Industry 4 Key Regions of Chinese Beer Industry 5 Key Manufacturers in Chinese Beer Industry 6 M A in Chinese Beer Industry 7 Risk Analysis on Chinese Beer Industry 8 Investment Opportunities in Chinese Beer Industry В  For more details of the report: http://www.shcri.com/reportdetail.asp?id=327

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